Operational software engineering

Software built around how your business actually runs

Reba Labs designs and ships custom software for teams that need reliable, purpose-built systems - not another off-the-shelf tool forced to fit.

What we build

Mobile apps: Cross-platform apps with offline support for field teams and customers
Backends & APIs: Reliable systems that power your product and grow with your business
Offline-first: Systems that work without constant connectivity
Field operations: Tools for teams working on-site, not at desks

Services

We partner with startups and businesses that need software built around their operations - not the other way around.

Cross-platform apps with offline support, polished UX, and the performance field teams and customers expect on iOS and Android.

Scalable APIs, background jobs, and data pipelines that power your product - built to grow with your business.

Internal tools, client portals, and web apps tailored to how your team actually works.

Document processing, workflow automation, and AI-assisted tools that cut repetitive admin work.

The kinds of problems we solve regularly.

AI-assisted workflows: Draft replies, extract data, and automate repetitive decisions.
Mobile-first operations: Apps designed for people working on their feet, not at a desk.
Backend automation: Scheduled jobs, event-driven pipelines, and reliable integrations.
Offline-first systems: Sync when connected, keep working when you're not.
Business integrations: Connect to ERPs, accounting tools, CRMs, and messaging platforms.
Internal tools: Dashboards, admin panels, and workflows your team uses daily.
Data & reporting: Structured exports, analytics, and operational visibility.

Ideas we're actively exploring and building - not client work, but real products that showcase how we think about operational software.

building

Mobile-first field service platform - work orders, offline sync, photo uploads, GPS, and PDF reports for teams in the field.

exploring

AI-powered document extraction for invoices, contracts, and PDFs - structured JSON output ready for your ERP or accounting stack.

exploring

Configurable client portal platform with file sharing, messaging, invoices, and white-label branding for B2B service businesses.

shipped

A fitness tracking app that helps you monitor gym progress with advanced analytics.

App Store →

Whether you need a mobile app, a backend API, or a full custom system - tell us about your project and we'll get back to you.